Pathways to Better Health is a community outreach program aimed to connect people with two or more chronic health conditions to free local resources. The goals of this project were to:
Establish a professional brand for the organization using visual elements that are scalable, legible, and easy to understand.
Implement the brand through various marketing materials, including print, video, and web.
Persuade individuals to contact Pathways to see if they qualify for services.
My work included:
Brand & Identity Development
The live site can be found at lakeshorepathways.com.
Work done while freelancing for Revel.